Mississippi Baptists Brand Logo
A classic logo to welcome and unify Mississippi Baptist churches.
A logo is the focal point and heart of every brand and will serve as an instantly recognizable symbol of the Mississippi Baptists. The logo should anchor every other element in the MBCB, turning a set of different parts into a united whole.
There are several logo variations that are available to use as well as instructions on the best way to use them. Each logo file download includes files for print and digital use in various file formats.
Primary Logo
When representing the Mississippi Baptists, use the horizontal format of the logo. Rely on using the 3-toned blue version unless on top of a background where white would be more legible. Use Black versions only when color cannot be used.
Downloads include a zipped file with individual logo files in RGB for digital use and CYMK and PMS for print use. Each logo is provided in AI, EPS, JPG, PNG, and PDF.
Stacked Logo
For instances when the primary horizontal logo does not work best in the execution, the stacked logo can be used.
Downloads include a zipped file with individual logo files in RGB for digital use and CYMK and PMS for print use. Each logo is provided in AI, EPS, JPG, PNG, and PDF.
Marks
The logo mark can be used as a standalone symbol to represent the Mississippi Baptists. Only use marks when it is clear that the application is MBCB-related. Rely on using the primary, two-toned blue mark but the secondary, orange and blue mark can be used when needed.
Downloads include a zipped file with individual logo files in RGB for digital use and CYMK and PMS for print use. Each logo is provided in AI, EPS, JPG, PNG, and PDF.
Sizing
The simplicity of the logo makes it extremely scalable. In order to protect its visibility, please be sure to not make it smaller than the minimum sizes shown below.
1.9 inch
186 pixels
1.3 inch
128 pixels
.6 inch
57 pixels
Clear Space
Clear space is the minimum amount of extra blank space you need to leave around the logo to ensure its visibility and readability in relation to other elements around it. The clear space should be equal to the width of the “B” when pulled directly from the logotype at the size you’d like to display it.
Incorrect Usage
Maintaining the integrity and consistency of the Mississippi Baptists logo shows professionalism for the brand itself. To build recognition and memorability, avoid these incorrect uses of the logo.
Do not add effects like drop shadows or gradients to the logo.
Do not recolor any elements of the logo.
Do not have elements too close to the logo, jeopardizing the specified logo clear space.
Do not skew, warp, stretch or change the proportions of the logo in any way.
Do not use the logotype by itself without the logo mark.
Do not recreate the logotype with a different font.